Jump Jump Jump

Nike – Metcon 9 Seeding Box

For the introduction of the Metcon 9, Nike’s latest cross-training shoe, Nike challenged us to create a seeding pack for their top athletes. The pack should hero the product and inspire the athletes while having minimal environmental impact.

To create a seeding pack that would resonate with the athletes we dived deeper into the world of cross-training. In this world of power racks, weight bars, kettlebells, speed ropes and stretch bands we landed on the jump-box as our main source of inspiration. 
What if the box could be the packaging that transforms into the training tool after receipt …… Zero waist.

We ended up creating a packaging that revealed/presented the shoes in an Instagrammable way and could easily be turned into a fully functional jump box.
Maximising brand visibility for the rest of its life.

The box turned out to be a real hit, creating a positive buzz among the athletes and a lot of online visibility.