Vapormax Pack

Nike Vapormax Seeding pack for JD Sports

Create a seeding pack for the new Nike Vapormax for sportswear retailer JD, making it come to life in collaboration with the Nike design department.

We wanted to not only to create a stunning production piece, but one which have a life beyond it’s display usage. By the use of specialized materials in combination with different high end printing techniques, our Vapormax seeding pack was brought to life and sent to a limited group of influencers.

The pack was incredibly well received, and was featured in a multitude social media post; one of which was the remarkable animation by @inbentiveminds.The longevity of the package was achieved as it’s Perspex box structure doubled up as a footwear storage unit.