Sonos MediaMarkt Berlin
Shop-in-Shop

Sonos Berlin

Sonos asked us to create a concept for their Shop-in-Shop at the MediaMarkt Berlin. MediaMarkt Berlin was the first MediaMarkt store to transform to their new store concept which allows brands to have their own branded space around a central area, where all stock is displayed.

Within the core pallet of brand elements and materials we developed a concept which maximises interaction with the products and at the same time highlights the 3 brand pillars: sound, system and ease.

Using coloured glass panels we managed to divide the space into 2 areas while visually keeping our space as open and spacious as possible. The listening area in the back allows for an ideal listening experience (sound), while the wall with the full range of products tells the story of the system (it all works together) and the custom-made table allows for maximum interaction with the products, showcasing the ease of use.