The new VanMoof S4 & X4

VanMoof – Introducing the S4 & X4

Equipped with iconic VanMoof tech and in four new colours, the VanMoof S4 & X4 open up a world of possibilities. But it’s about more than reaching your destination fast. On the beautifully uncomplicated S4 & X4, you’ll reclaim the pure joy of riding.

Together with VanMoof, we created a striking & fun colour exploration for riders to experience the colour options for the new VanMoof S4 & X4; that align with the product and complement the product narrative based on our initial ideas in context.

We have made two different options for the store. The first option is to set it up as a table display. From here the coloured tubes can be taken to the bike. The other option was to place the column near a bicycle. With this option, the tubes could also be taken from the column and kept close to the bicycle.